A broker’s entire business is reaching people in a narrow decision window — contract expiring, moving, or shopping rates. The rest of the time, those people are invisible. DataPulse and LeadEngine surface them, and scope every audience to the deregulated ZIPs you can actually serve.
Scoped to deregulated markets. Built around PUC- and TCPA-aware outreach.
As much as half of a broker’s traffic and ad spend leaks into regulated states you legally can’t serve. Scope every audience to deregulated markets — TX (ERCOT), OH, PA, IL, NY, NJ, MA, MD, CT — so every lead is actually serviceable.
Your most qualified traffic enters a ZIP and usage, sees the plans, and leaves without an email. DataPulse turns those anonymous rate-table abandoners into a workable list.
Reach residential shoppers comparing plans and rates, and movers establishing service at a new address — the highest-converting moment in retail energy.
Identify commercial rate, RFP, and demand-charge intent, and route identified business visitors to outside sales instead of the residential funnel.
Flag existing customers browsing “am I overpaying” or early-termination pages to retention before the contract lapses.
We’ll show how much of your current traffic is in-territory and serviceable versus out-of-state — before you spend another dollar.
Request the AnalysisPeople only shop for power at a few moments: a contract is expiring, they’re moving, or their bill jumped and they’re comparing rates. Miss that window and they’re gone for a year or more. The two problems that follow are wasted geography and anonymous intent — much of a broker’s spend reaches states they can’t serve, and the most qualified visitors leave the rate table without identifying themselves.
AdRevv addresses both: scope audiences to deregulated territory, and recover the in-market visitors already on your site. It works alongside your CRM, dialer, rate engine, and enrollment process — it does not replace them.
AdRevv adds a practical data layer around your territory, website traffic, audiences, and retention.
Restrict every audience and campaign to the deregulated markets and ZIPs you are licensed and set up to serve.
Identify eligible anonymous visitors who priced a plan and left, and turn them into a workable, in-territory list.
Build residential switch, mover, commercial procurement, and new-business-load audiences from available intent signals.
Flag churn-risk customers, and see which channels deliver in-territory identifiable traffic versus out-of-state junk.
Install DataPulse on eligible web properties to identify additional information associated with website activity. The most qualified traffic on a broker site — visitors who enter a ZIP and usage, see the plans, and leave without an email — is anonymous. DataPulse helps recover it, routes identified business visitors to outside sales, and flags shopping customers to retention.
Available identity, match volume, and fields vary by traffic, consent, technical configuration, geography, and data availability.
Use LeadEngine to build custom audiences from available intent signals and attributes, restricted to deregulated markets — including Texas (ERCOT), Ohio, Pennsylvania, Illinois, New York, New Jersey, Massachusetts, Maryland, and Connecticut. Layer homeowner and, where available and permitted, credit-indicative filters that align to supplier deposit thresholds and lift approval rates.
Audience availability and permitted activation depend on the selected criteria, source permissions, applicable law (including FCRA where credit-related data is involved), and destination-channel policies. Filters described here are for audience selection, not a credit decision or firm offer of credit.
Re-engage identified visitors who priced a plan and left, through email or mail first, or compliant calling where you have a scrubbing process.
Run switch-intent campaigns restricted to serviceable ZIPs so no spend is wasted on states you can’t enroll.
Reach people establishing service at a new address in your markets — a forced decision and the highest-converting segment.
Target commercial rate, RFP, and demand-charge intent and route it straight to outside sales for high-ticket accounts.
Reach new restaurants, warehouses, gyms, and medical offices standing up new load before competitors do.
Flag existing customers shopping their rate or viewing ETF pages and route them to retention before the contract lapses.
Define the deregulated markets and ZIPs you are licensed and set up to serve so nothing outside them is targeted.
Install DataPulse on the rate table and site, and define LeadEngine switch, mover, commercial, and new-load audiences.
Apply geo, homeowner, and permitted credit-indicative filters, plus recency and priority, and suppress the ineligible.
Route identified-visitor outreach to email or direct mail first — and to calling only where you have a scrubbing and consent process.
Retail energy is policed at the state PUC level and TCPA exposure on outbound calling is real. AdRevv routes identified-visitor outreach to email and direct mail first; calling should occur only through your own DNC scrubbing and consent process.
AdRevv does not require you to replace your website, rate engine, CRM, dialer, or enrollment and EDI process.
Technical setup, available integrations, delivery frequency, and implementation scope are confirmed during onboarding.
Retail energy marketing is policed at the state PUC level for slamming and deceptive practices, and TCPA exposure on outbound calling is real. AdRevv is built to respect that: audiences are scoped to deregulated markets, identified-visitor outreach routes to email and direct mail first, and calling should occur only through your own DNC scrubbing and consent process. The initial use cases do not require Social Security numbers, and any credit-indicative filtering is for audience selection only — not a credit decision or firm offer of credit.
How scoping to serviceable ZIPs eliminates wasted spend and lifts the quality of every delivered lead.
Read the guideTurn the most qualified — and most anonymous — traffic on your site into a workable, in-territory list.
Read the guideBuild high-ticket commercial and new-business-load audiences and route them to outside sales.
Read the guideA practical checklist for territory scoping, consent, scrubbing, and channel compliance.
Read the checklistAdRevv is a full-spectrum advertising and data company. We own our email, ad-serving, and audience infrastructure, stay ahead of market shifts, and make data-driven decisions informed by real-time audience insight rather than Big Tech guesswork. For energy brokers, that means territory-scoped audiences and recovered traffic we can measure and adjust — without renting someone else’s platform.
Start with a free territory and traffic analysis: how much of your current traffic is serviceable, and how many qualified visitors you’re losing at the rate table. Then we’ll show where DataPulse and LeadEngine fit.
No rate-engine replacement. No CRM migration. Deregulated-scoped and compliance-aware from day one.
Share a few details about your markets and current goal. We’ll use them to prepare your territory and traffic analysis and a focused conversation around DataPulse and LeadEngine.
Your request will continue through AdRevv’s approved contact workflow.