Auto Dealership Data Solutions | AdRevv
AdRevv for Auto Dealerships

Turn More Dealership Activity Into Actionable Data.

AdRevv helps dealerships identify more of the activity happening across their website, build targeted prospect audiences, improve existing records, and move usable data into sales, marketing, BDC, service, and customer-retention workflows.

Works alongside the dealership’s existing website, CRM, marketing, and follow-up processes.

How Auto Dealerships Can Use AdRevv

Data solutions built around the way dealership teams actually work.

DataPulse

Recover More Website Activity

Use DataPulse to identify additional consumer-level information connected to eligible website activity and better understand the pages, vehicles, offers, and departments generating interest.

LeadEngine

Build In-Market Audiences

Use LeadEngine to create targeted prospect audiences based on location, consumer attributes, vehicle-related interests, and available intent signals.

Data Enrichment

Improve Existing Records

Use Data Enrichment to append available data to dealership-owned records and improve segmentation, routing, and follow-up.

Signal Priority

Prioritize Stronger Signals

Organize dealership activity by recency, frequency, page behavior, vehicle interest, department, and other dealership-defined criteria.

Activation

Activate Across Workflows

Use appropriate data in dealership sales, BDC, marketing, service, email, direct mail, call-center, and customer-retention workflows.

Start Here

See Where It Fits Your Store

We’ll review your website, inventory structure, and current workflows, then show where the AdRevv data layer applies.

Request a Review
Data You Can Use

Your dealership generates more signals than your CRM captures.

Vehicle shoppers may search inventory, view multiple vehicle pages, research trade options, review financing information, visit service pages, or return several times without ever completing a lead form. AdRevv gives dealerships additional ways to organize eligible website activity, build external prospect audiences, enrich dealership-owned records, and create more focused follow-up strategies.

AdRevv complements the dealership’s existing technology. It is not positioned as a replacement for the dealership’s CRM, DMS, website platform, or marketing agency.

Input
Website Activity
Identify
DataPulse
Organize
Audience & Record Organization
Activate
Sales / BDC / Marketing / Service
Solutions

Built around the work dealership teams already do.

AdRevv adds a practical data layer around the dealership’s existing website activity, prospecting, records, and follow-up processes.

Website Activity Recovery

Use eligible website activity to better understand interest across inventory, vehicle details, trade, finance-information, service, and scheduling pages.

Prospect Audience Development

Build custom market segments using available geography, consumer attributes, vehicle-related interests, and intent signals.

Dealership Data Enrichment

Append available information to dealership-owned records to support segmentation, deduplication, routing, and campaign planning.

Workflow Activation

Organize appropriate data for sales, BDC, marketing, service, email, direct mail, call-center, and retention workflows.

AdRevv Data Products

A practical data layer for dealership sales and service.

DataPulse

Recover more value from dealership website traffic.

Install DataPulse on eligible dealership web properties to identify additional consumer-level information associated with website activity. Use page behavior and available identity data to organize interest across inventory, trade, finance-information, specials, service, and other dealership pages.

Available identity, match volume, and fields vary by traffic, consent, technical configuration, geography, and data availability.

  • Inventory and vehicle-detail-page activity
  • Repeat website activity
  • Trade, appraisal, and finance-information activity
  • Service and scheduling-page activity
  • Sales-versus-service segmentation
  • Geographic filtering
  • Record export or approved workflow delivery
LeadEngine

Build custom prospect audiences beyond current website traffic.

Use LeadEngine to create custom prospect audiences using available consumer attributes, geography, interests, and intent signals. Dealerships can define the market, vehicle category, audience profile, and campaign objective.

Audience availability and permitted activation methods depend on the selected criteria, source permissions, applicable law, and destination-channel policies.

  • New- and used-vehicle audience development
  • Truck, SUV, EV, luxury, or other category audiences
  • Local market conquest
  • Trade and vehicle-replacement interest
  • Service and repair-interest audiences
  • Inventory-specific campaign planning
  • Geographic expansion and audience testing
Data Enrichment

Make existing dealership data more useful.

Append available consumer data to dealership-owned records to improve segmentation, deduplication, routing, audience creation, and campaign planning.

Enrichment availability varies by input quality, consumer record, requested fields, and permitted use.

  • Append missing contact fields where available
  • Improve customer segmentation
  • Standardize records and identify duplicates
  • Organize records by geography
  • Create service or sales segments
  • Improve direct-mail planning
  • Prepare dealership-owned lists for appropriate activation
Across the Dealership

Use AdRevv across every revenue department.

Vehicle Sales

  • Organize new and used inventory interest
  • Identify repeat activity on vehicle pages
  • Separate model or vehicle-category interest
  • Build local prospect audiences
  • Support trade and replacement campaigns
  • Route stronger signals to the right sales workflow

Used Vehicle Acquisition

  • Build audiences around vehicle-value research
  • Reach consumers showing trade or replacement interest
  • Create campaigns around vehicles you want to acquire
  • Support “sell us your vehicle” initiatives
  • Segment prospects by market and vehicle category

Service & Fixed Ops

  • Organize traffic to service and maintenance pages
  • Create service-related prospect audiences
  • Segment scheduling-page activity
  • Support maintenance and repair campaigns
  • Enrich dealership-owned service records
  • Build lapsed-customer audiences from your data

Marketing

  • Build custom local audiences
  • Refine geographic targeting
  • Create campaign segments by vehicle interest
  • Plan direct-mail and email campaigns
  • Compare sales and service website activity
  • Improve campaign personalization

BDC & CRM Ops

  • Route records by interest category
  • Prioritize by recency and repeat activity
  • Separate sales and service interest
  • Add available context before follow-up
  • Reduce undifferentiated list handling
  • Export, deliver, or connect via approved workflow
Practical Campaigns

Turn AdRevv data into dealership campaigns.

Returning Inventory Shopper

Organize eligible visitors who return to inventory or vehicle pages and prioritize them using dealership-defined behavior and recency criteria.

Aged Inventory Audience

Create prospect audiences around the vehicle categories, price ranges, and markets connected to inventory you want to move.

Trade & Appraisal Interest

Build workflows around eligible activity connected to appraisal, vehicle-value, trade, and replacement research.

Used Vehicle Acquisition

Create localized audiences for dealership vehicle-buying campaigns and “sell us your car” initiatives.

Service Campaigns

Use service-page activity, external service-interest audiences, and dealership-supplied records to support service acquisition and retention.

Customer Reactivation

Enrich and segment dealership-supplied customer records for appropriate reactivation, retention, and win-back campaigns.

How It Works

From data signal to dealership action.

1

Select the Objective

Choose a dealership objective such as website traffic recovery, inventory promotion, customer enrichment, service growth, trade acquisition, or local conquest.

2

Configure the Data

Install DataPulse, define a LeadEngine audience, provide dealership-owned enrichment records, or combine approved services based on the campaign.

3

Organize the Output

Segment the data by vehicle interest, department, geography, recency, frequency, available attributes, and dealership-defined priorities.

4

Activate Appropriately

Use the data in approved dealership workflows such as CRM import, BDC follow-up, email, direct mail, call-center outreach, media planning, or other permitted methods.

Not every data source is eligible for every destination platform. Activation depends on the origin of the data, consumer permissions, dealership rights, applicable law, and the destination platform’s policies.

Compatibility

Designed to work with the dealership you already operate.

AdRevv does not require the dealership to replace its website, CRM, DMS, BDC, advertising agency, or existing marketing platforms.

Initial Setup

  • Define dealership goals
  • Review website structure
  • Identify inventory, trade, finance-information, and service pages
  • Configure the applicable AdRevv products
  • Determine output format
  • Establish permitted activation workflows
  • Define measurement and feedback process

Possible Output Methods

  • Secure file delivery
  • CSV export
  • Approved API or webhook workflows
  • CRM-ready import file
  • BDC queue preparation
  • Direct-mail audience file
  • Email campaign file where permitted
  • Reporting or analysis output

Technical setup, available integrations, delivery frequency, and implementation scope are confirmed during onboarding.

Responsible Data Use

Use the minimum data required for the job.

The initial AdRevv dealership use cases do not require Social Security numbers, credit applications, credit bureau information, bank-account data, or payment-card data. When a dealership supplies customer information for enrichment or activation, access, permitted use, security responsibilities, retention, and deletion requirements should be documented before processing begins.

  • No credit application required for initial website or prospect-audience use cases
  • No Social Security numbers required
  • No bank-account information required
  • No credit bureau data required
  • Use dealership-approved access controls
  • Define retention and deletion requirements
  • Honor applicable opt-out and suppression requirements
  • Review destination-channel rules before activation
Resources

Practical guidance for dealership teams.

Website Visitor Identification

Understand the difference between eligible website activity, identity signals, permission, and a submitted lead.

Read the guide

Aged Inventory Audiences

Build a measurable strategy around priority vehicles, relevant shopping signals, offers, and activation channels.

Read the guide

Service Retention Strategy

Organize service activity and dealership-owned records for appropriate retention and reactivation workflows.

Read the guide

Responsible Data Use

Review a practical source, permission, minimization, suppression, vendor, and destination checklist.

Read the checklist
Company

Built by an operator that owns its own infrastructure.

AdRevv is a full-spectrum advertising and data company. We own our email, ad-serving, and audience infrastructure, stay ahead of market shifts, and make data-driven decisions informed by real-time audience insight rather than Big Tech guesswork. That experience shapes a practical approach for dealers: identify useful signals, keep the data organized, and help teams move it into the sales and service processes they already operate.

2016
Placing performance ad campaigns since
50,000+
Ads placed across hundreds of shows and sites
1,000+
Successful campaigns powered for growth-focused brands
See the Opportunity

See how your dealership can use AdRevv.

We’ll review your dealership’s website, inventory structure, market, sales process, service opportunities, and current data workflows. Then we’ll show you where DataPulse, LeadEngine, and Data Enrichment may fit.

No CRM replacement. No DMS migration. No obligation to replace your current agency.

Dealer Data Review

Tell us what your dealership is working on.

Share a few details about your dealership and current objective. We’ll use them to prepare a focused conversation around the applicable AdRevv products.

Your request will continue through AdRevv’s approved contact workflow.

By submitting, you agree to be contacted about your dealership’s objectives. We use the minimum data required for the review.

Frequently Asked Questions

Clear answers for dealership teams.

Is AdRevv a dealership CRM?
No. AdRevv is a data and audience layer that can support the dealership’s existing CRM, BDC, marketing, sales, service, and customer-retention processes.
Does AdRevv replace our website provider?
No. DataPulse can be installed on eligible web properties, subject to the website’s technical environment, dealership authorization, privacy configuration, and provider requirements.
Is LeadEngine a shared automotive lead provider?
LeadEngine creates custom prospect audiences based on selected attributes and available intent signals. The resulting records should not automatically be treated as dealership-submitted leads or as consumers who requested direct contact.
Can AdRevv identify everyone who visits our website?
No. Available identity and match volume vary by visitor, traffic source, consent, technical environment, geography, browser conditions, and data availability.
Can we use AdRevv for service campaigns?
Yes. Dealerships can use applicable website activity, custom prospect audiences, and dealership-owned records to support service acquisition, segmentation, reactivation, and retention campaigns.
Can the data be uploaded to Google or Meta?
Eligibility depends on the source of the data, the dealership’s permissions, consumer rights, applicable laws, and the destination platform’s policies. AdRevv does not represent that every audience can be used in every platform.
Does AdRevv require access to our DMS?
Not for the initial website-activity and external-audience use cases. Any CRM or DMS connection should be separately reviewed and approved.
Can AdRevv guarantee more vehicle sales?
No. Results depend on dealership traffic, inventory, market conditions, offers, activation methods, follow-up, sales operations, service operations, and other factors controlled by the dealership and its providers.